Who We Are

Mike Markrich

Hawaii-based market researcher and writer

My name is Michael Markrich, I am the founder of Markrich Research. I have written seminal studies on the Ironman Triathlon, The Vans Triple Crown of Surfing, and other major tourism events in Hawaii. I have also done extensive market research about other aspects of life in Hawaii and the Western US Pacific Islands, including studies on fisheries, shipping, housing and electrical energy. My studies have been widely quoted and are often used for public and private stakeholder engagement. I often write editorials and publish articles in local outlets such as the Civil Beat, Honolulu Star-Advertiser and Honolulu Herald.

Max Markrich

Local economist and impact measurement specialist

My name is Max Markrich, together with my father, I run Markrich Research. I’ve worked on multiple socio-economic impact studies in Hawaii, including for the Ironman Triathlon and for the Honolulu Marathon. Previously, I ran the Washington DC office of an international consulting company conducting socio-economic impact studies for clients around the world, including the Coca-Cola Company and the World Bank. I also have experience working in the energy sector from both a regulatory (Hawaii PUC) and utility (HECO) perspective.